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Robinhood

INTRODUCTION

This past summer, I had a 12-week internship with Robinhood, a stock brokerage firm. I worked closely with the social and brand team, as well as legal and creative, to create content that adheres to Robinhood's brand voice.

ROLE

Brand Marketing Intern

Robinhood

INTRODUCTION

This past summer, I had a 12-week internship with Robinhood, a stock brokerage firm. I worked closely with the social and brand team, as well as legal and creative, to create content that adheres to Robinhood's brand voice.

ROLE

Brand Marketing Intern

+95% increase in engagement rate

COMMUNITY MANAGEMENT

One of my tasks was to regularly interact with our audience on X through community management on @RobinhoodApp.

+95% increase in engagement rate

COMMUNITY MANAGEMENT COPY

One of my tasks was to regularly interact with our audience on X through community management on @RobinhoodApp.

Although tweeting may seem simple, I ran into a couple challenges while writing copy:

Although tweeting may seem simple, I ran into a couple challenges while writing copy:

| Legal & Compliance

Working in fintech means adhering strictly to legal guidelines. I collaborated closely with the legal team for every post; frequently adjusting copy to meet compliance requirements while still delivering engaging content.

| Brand Tone & Voice

Robinhood’s core audience is primarily male millennials, so I balanced trendiness and wit in a way that wasn’t too Gen Z or feminine in style (as a female Gen-Zer, I found this a bit challenging). I had to adjust to a new voice—ensuring it resonated with the target demographic.

| Timing & Responsiveness

In the fast-paced social media world, I needed to respond quickly to trends or news relevant to Robinhood’s audience. Through this, I learned juggled speed with careful attention to brand integrity and accuracy.

Scriptwriting for NBA Athlete, Alex Sarr

BRAND PARTNERSHIPS

As the jersey patch sponsor for the Washington Wizards, the Robinhood marketing team collaborated with Klutch Sports Group to have the newly drafted player (Alex Sarr) send fans a special video DM.

I had the opportunity to write the script for Alex—from the announcement to the DM that fans would receive. Through analyzing Alex's speaking style and natural tone, I created messaging that felt authentic to his voice while maintaining the announcement's purpose.

Scriptwriting for NBA Athlete, Alex Sarr

BRAND PARTNERSHIPS

As the jersey patch sponsor for the Washington Wizards, the Robinhood marketing team collaborated with Klutch Sports Group to have the newly drafted player (Alex Sarr) send fans a special video DM.

I had the opportunity to write the script for Alex—from the announcement to the DM that fans would receive. Through analyzing Alex's speaking style and natural tone, I created messaging that felt authentic to his voice while maintaining the announcement's purpose.

Video Production

SHORT-FORM VIDEO

Video Production

SHORT-FORM VIDEO

Let's get in touch.

Let's get in touch.